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Happy New Year
Well as the world returns to reality after our seasonal break ( well earned and much enjoyed) it was confusing to see the Marks and Spencer’s New Fuller Longer Range announced on the second of January. Surely it is not the first of April so soon?
At first I was delighted. Finally a big corporate has switched on to the fact that protein is a very critical part of the human diet and a key tool for fat loss. I then went on to read that the New M&S range also was carb controlled…whatever that means. Wow was my first reaction.
I then took the trouble to read what was in the new meals!!!! New being the operative word. Well very little was new. Protein had been increased on average by a couple of grams and in some cases the carbs had been increased. Poor old M&S. Do they think we are stupid and that we will simply read their press announcements and not actually check what is in the meals?
To suggest that these meals are significantly different, nutritionally, from any other meals they produce is misleading and to put it bluntly naughty. They also are confusing the whole high protein debate. Any shopper who thinks that the MS new range is high protein will be completely wrong. The piece de resistance was to compare these meals and this dietary programme to Atkins. Poor Dr Atkins must be rolling in his grave. I do hope his wife and the Atkins Foundation brings an action against M&S…I will drop her office a line on this.
Happy New Year!

Clearly it is a new year but the same old message …Mislead the public as much as you can and then flog as much as you can.

4 January 2010

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